Gemma Collins Plus-Size Fashion Brand.
New brand and start for an established online platform to target a new audiences.
We created a new digital strategy targeting the plus size market – historically the brand had an older audience so one key task was to appeal to a younger demographic. We re-designed the branding from the logo itself through to labels and packaging – creating a more professional established look whilst keeping elements of the clients personality within the designs.
The website as well as being an independent ecommerce platform integrated with a number of external systems such as Arcadia Group (Evans) central stock control systems, barcode creation and management, prices across the group stores and warehouses, as well as integrating with Unisystems Freight dispatch center. As a long standing client we have worked on all marketing aspects around the brand to ensure a continuous growth in sales and customers.
– UX Workshops
– Creative Design
– Email Marketing