Online fashion brand owned by ITV Star Billie Faiers.
Brand and website redesign and development of a new e-commerce platform for the fashion brand Minnies Boutique.
After an initial consultation period it was clear the old website had fallen a long way behind the competitors – so a complete overhaul was needed for the brand and website, the old platform lacked a professional, easy to use feel and looked more like a blog than a serious ecommerce platform. One process we always explore is to consider how a new platform can make processes simpler and quicker for both the front end (users) and also internal systems wise (admin). We created a new, clean and modern interface with increased functionality for the users – including a new returns system. Once the platform launched we have been retained to market the website.
– UX Workshops
– Creative Design
– Email Marketing
The DURA Team have been brilliant throughout – they have transformed our online business – can not recommend highly enough!